Classical musicians embrace public exhibitionism in search of new fans

...a pop-up concert — a surprise treat for those who toil amongst the city’s towers — part of a trend by classical music organizations to lose their stuffy image, reach out to new audiences and invigorate their own members with exciting performing challenges.

Read the full article in The Star.com HERE. 

Award-winning Pianist Emanuel Ax performs at Union Station as part of the Pianos in the City initiative on February 4, 2015.

Award-winning Pianist Emanuel Ax performs at Union Station as part of the Pianos in the City initiative on February 4, 2015.